US: Anheuser sells communications arm
The US beer giant and world largest brewer Anheuser-Busch has sold its communications company Busch Creative Services Corp, to a group of the businesses executives. The sales price was not disclosed.
The communications agency will be renamed Spark Agency by its three acquirers and partners Michael P. O'Neill, John K. Nickel and Kevin J. Quigley. O'Neill is chief executive, Nickel is president and Quigley is executive vice president.
Anheuser-Busch didn't disclose the terms of the deal and spokesman Steve LeResche declined to comment on the matter. Nickel also declined to comment on the deal's terms.
As part of the sales agreement, Anheuser-Busch will continue using the Spark Agency and will give it new business for an undisclosed period. In addition, Spark Agency will maintain its current client roster.
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