UK: Anheuser renews Premier League football deal

By | 25 May 2007

Budweiser has announced it will be renewing its partnership with The Premier League, the UK's top flight football league, with the renewed deal commencing 1st June 2007.

The worldwide deal has been extended to cover all Anheuser-Busch brands, with the main focus in the UK and China on Budweiser. This will see Budweiser, A-B's flagship brand, continue in its position as "Official Beer of The Premier League" and become "Official Website Partner" until 2010.  Budweiser has been an official sponsor of the Premier League since 2002.

This deal gives the brewer rights to use The Premier League corporate logo and the Lion and Trophy marks. Budweiser also get access to selected player imagery for use in advertising, point-of-sale and packaging, plus a significant allocation of VIP packages for hospitality and match tickets for promotional activity.

As "Official Online Partner" Budweiser will remain exclusive alcohol sponsor and advertiser of the Fantasy Premier League competition in the "Games & Fun" section of the website:

"We are delighted to renew our relationship with what is officially the greatest football league in the world. This ongoing deal will allow Budweiser to reach Premier League fans around the globe." said Tony Ponturo, vice president, global media and sports marketing, Anheuser-Busch, Inc. "Budweiser and the Premier League set the very highest standards in everything that we do, and we look forward to continuing this successful partnership." 

The renewed three-year deal will also see Budweiser become Official Beer of the 2007 & 2009 Asia Trophy tournaments, increasing visibility and awareness in one of the brand's key territories.

Budweiser continues to be the "Official Beer" of Manchester United and "Official Partner" of Manchester City, as well as being the "Official Beer" sponsor of the FIFA World Cup™ since 1986. 

Sectors: Beer & cider

Companies: Anheuser-Busch

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