US: Anheuser launches seasonal Michelob extentions

By | 16 November 2007

Anheuser-Busch has launched two seasonal beers under its Michelob brand.

Michelob Celebrate Cherry and Michelob Celebrate Chocolate are available in most US states through the end of the year.

The brewer said that Michelob Celebrate Cherry is made with natural cherry juice and aged on dark cherries, giving it a deep garnet colour and the flavour of black cherries. Michelob Celebrate Cherry is brewed with Munich, carapils caramel malts and European aroma hops.

Michelob Celebrate Chocolate, introduced in 2006, is brewed with caramel and roasted malts, and a variety of Hallertau/Tettnang and Alsace hops, and aged on real cocoa beans, giving it a chocolate aroma and complex dark cocoa taste.

Both lagers are 8.5% alcohol by volume (ABV).

"These are truly special beers that look gorgeous and are sinfully delicious," said Eric Beck, brewmaster, Anheuser-Busch. "Serve them at room temperature, in crystal snifters, to highlight each beer's elegant color and aroma."

"Whatever the occasion, we want to ensure we have something for everyone," said Cindy Trusler, brand manager, Anheuser-Busch, Inc. "The superb taste and unique and sleek packages make them great gifts for adults looking for an exceptional addition to their holiday table."

Sectors: Beer & cider

Companies: Anheuser-Busch

View next/previous articles

Currently reading -

US: Anheuser launches seasonal Michelob extentions

There are currently no comments on this article

Be the first to comment on this article

Related articles

The Losh Cause – Fair question

In anticipation of the London International Wine Fair, Chris Losh has put together a few questions, touching on some of the imponderable puzzlements of the drinks industry, for visitors to mull over, or perhaps fume over, on their way to the show. True to form, Chris has his own answers, which are likely to be as thought-provoking as the questions.

US: Anheuser-Busch rolls out Michelob ad campaign

Anheuser-Busch has launched a new advertising campaign in the UK for Michelob Lager with the strapline "Brewed for the Finest Bars Since 1896".

Spotlight - Fermented beverages tap into new market trends

Fermented soft drinks include some very established brands among their ranks, produced to age-old family recipes. But, writes Philip Tappenden, these drinks also offer some of the natural and functional characteristics increasingly sought by consumers, which has prompted innovation in the category, led chiefly by the German Bionade brand.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page