EXCLUSIVE - US: Anheuser-Busch to trial Modelo's Montejo in US
A-B InBev will look to test Montejo in the US this year
Anheuser-Busch has confirmed it plans to test launch the Mexican lager brand Montejo in the US later this year.
In a statement to just-drinks today (4 June), Ryan Garcia, A-B's regional marketing VP said: “We anticipate bringing Montejo... to select US test markets this fall.” The company said more details will be released on the launch in “late summer”.
Garcia described the 4.5% abv pilsner as a “smooth, authentic Mexican beer”. The beer was acquired by Grupo Modelo in 1979, having first been launched in 1960 in south-east Mexico. It originated in the city of Merida, in the Yucatán peninsula.
A-B InBev took control of the brand, among others, a year ago after it completed a US$20bn deal to acquire Modelo.
The Mexican brewer's flagship beer, Corona Extra, has been adopted by A-B InBev as one of its “global” brands, alongside Budweiser and Stella Artois.
A shortage of Corona is expected in the UK due to glass supply issues, the brewer warned last month.
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