Anheuser-Busch first teamed up with the charity in 2010

Anheuser-Busch first teamed up with the charity in 2010

Anheuser-Busch is to relaunch its red, white and blue Budweiser cans and bottles in the US as part of its annual fundraiser for military families.

The US arm of Anheuser-Busch InBev said today (16 May) it hopes to raise more than US$3m through the activation, which will run until 15 August. Consumers can enter a code contained inside specially marked packages to trigger a $1 donation to the Folds of Honour Foundation.

Anheuser-Busch first partnered with Folds of Honour Foundation in 2010.

The unit this month unveiled a nation-wide US TV ad campaign for its new hard cider brand, Johnny Appleseed.