US brewing conglomerate, Anheuser-Busch (A-B), has won a further legal victory over its Czech rivals, Budejovicky Budvar (BB). An Italian court has ruled that Budejovicky Budvar will no longer be able to sell beer under the brand name Budweiser Budvar as it infringes A-B's Budweiser trademark.

The Milan court made the ruling on Wednesday, stating that the Czech company's beer may be seized from its local importer and distributor and from retailers. Milan Court of Appeals had already issued an injunction last November prohibiting the Czech brewer from using the Budweiser and Bud names. Budejovicky Budvar has appealed to the Italian Supreme Court.

This is the latest ruling in the prolonged trademark dispute between the two companies waged in many international markets; the rival brewers are currently thought to be involved in more than 40 different legal proceedings. Most recently, Anheuser-Busch won a ruling in Denmark and the US brewer has also succeeded in securing the rights to the Budweiser and Bud brands in Spain and Finland.