Anheuser-Busch has moved to stop the trademark being registered

Anheuser-Busch has moved to stop the trademark being registered

Anheuser-Busch is facing a trademark dispute with Natty Greene's over the craft brewer's namesake brand. 

The Budweiser brewer has filed a "notice of opposition" against the North Carolina-based firm over its trademark application for its Natty Greene's beer, named after Nathanael Greene, a Revolutionary War general. 

Anheuser-Busch, the US arm of Anheuser-Busch InBev, has its own brand called Natural Light. The beer is sometimes referred to as “Natty Light” and A-B has reportedly trademarked this phrase

An A-B company spokesperson told just-drinks: “Natty Light is a well-known national brand that we have invested in for more than 15 years”. The bid to stop the trademark being registered is “based on our established right in Natty-related trademarks”, the spokesperson added. 

Kayne Fisher, one of Natty Greene's founders, said in an emailed statement: "We'll be addressing this matter after the 4th of July." He had reportedly branded A-B's challenge as “unfounded”

Earlier this year, A-B defended its use of the phrase “hold my beer and watch this” in an ad, after craft brewer Big Sky Brewing launched legal action. The action was settled after A-B removed the videos

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