US: Anheuser-Busch launches new Budweiser beer
By just-drinks.com editorial team | 17 September 2008
Anheuser-Busch has expanded its Budweiser portfolio by launching Budweiser American Ale in the US.
Budweiser American Ale, which is 5.3%abv, will be launched across the retail and on-trade sectors from 29 September, Anheuser (A-B) announced today (17 September).
Eric Beck, brewmaster for the new beer, said: "Budweiser American Ale has the full-bodied taste profile of the amber ale style." It is being launched to help A-B grab a bigger share of the growing market for craft beers and high-end lagers, Beck added.
The beer will be backed by advertising in all media, as well as sampling events, A-B said.
Sectors: Beer & cider
Companies: Anheuser-Busch
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There is currently 1 comment on this article
Of course we all knew it would come someday.... probably after all the imported ales summed up an good share of the total imported beers and after a few regional upstart USA breweries started to offer ales also, like those imported from Canada and the UK. What a laugh...Anheuser Busch launches and "American" ale...how ridiculous,
coming for the "King of Beers" company , that never had an ale to offer in the last decades....I for one would explain to newcomers to "ale" about the differences and especially as regards what the "F" is " American" Ale?!!!
Pedro Brazofuerte said at 1:12 am, September 18, 2008
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