Product Launch - US: Anheuser-Busch InBev's Bud Light Platinum

Anheuser-Busch InBev's Bud Light Platinum

Category - Beer, lager, US, 6% abv

Available - From January

Location - US, off-trade

Price - Not released

Distribution - Anheuser-Busch InBev

Anheuser-Busch, the US arm of Anheuser-Busch InBev, has lined up the launch of Bud Light Platinum, a brand extension from its Bud Light beer, in the US.

The beer, which will be brewed at A-B's Baldwinsville, Cartersville and Los Angeles breweries, will be available in 12oz glass bottles in six- and 12-packs.

Details behind a marketing campaign to support the national roll-out will be provided “at a later date”.