Bud Light Apple-Ahhh-Rita

Bud Light Apple-Ahhh-Rita

Anheuser-Busch InBev's Bud Light Apple-Ahhh-Rita

Category - Beer, flavoured, 8% abv

Available - From next quarter

Location - US, nation-wide

Price - TBC

Anheuser-Busch InBev has launched a new extension in its high-abv, flavoured beer Rita portfolio.

Bud Light Apple-Ahhh-Rita was unveiled today and will launch in the next quarter, A-B InBev said during the release of its first-half results. It will join Lime-a-Rita, Straw-Ber-Rita, Mang-O-Rita and Raz-Ber-Rita in the Rita family.

According to A-B InBev's CEO Carlos Brito today, the Rita family accounts for 1% of the US beer market. “(They are) going to be the growth engines, and we'll have a portfolio that is more in tune with today's consumers,” Brito told analysts.