Product Launch - US: Anheuser-Busch InBev's Beck's Sapphire

By | 2 January 2013

Click through to view Anheuser-Busch InBevs Becks Sapphire

Click through to view Anheuser-Busch InBev's Beck's Sapphire

view 1 related image

Anheuser-Busch InBev's Beck's Sapphire

Category - Beer, lager, pilsner, 6% abv

Available - From this week

Location - US, in both the on- and off-trade

Price - Not specified, available in 12oz bottles

Distribution - Anheuser-Busch InBev

Anheuser-Busch InBev has launched an extension of it Beck's German lager brand in the US. Beck's Sapphire is made with German Saphir hops.

Available in black glass bottles, Beck's Sapphire will be the subject of a nation-wide advertising campaign throughout this year.

Show the press release

 

Beck's, the number one German beer brand in the world, today introduced Beck's Sapphire, a remarkably smooth and distinctive golden pilsner brewed with German Saphir hops. Inspired by the rarest sapphire gemstones, brewed to 6 percent ABV and served in an exclusive sleek black glass bottle, Beck's Sapphire represents a new standard for premium beer in high-end occasions, and for the ambitious, confident consumers who experience them.

"Beck's Sapphire continues and builds the great brewing tradition of the Beck's brand," said Paul Chibe, vice president, U.S. marketing, Anheuser-Busch. "Brewing with rare Saphir hops gives Beck's Sapphire an incredibly delicious taste that will make you think differently about Beck's."

Beck's Sapphire is brewed with German Saphir aroma hops, which are traditionally used as a finishing or conditioning hop. German Saphir hops give Beck's Sapphire its distinctly smooth finish. It will be available at high-end clubs, bars and restaurants. It will also be available in grocery and liquor accounts nationwide in 12-oz black glass bottles in six- and 12-packs. Beck's spent over two years developing a truly unique black glass bottle for Beck's Sapphire.

As part of the marketing campaign supporting the launch of Beck's Sapphire, the product debuted at high-end New Year's Eve occasions nationwide. Consumers will also be able to experience the brand at pop-up locations in Beverly Hills in Los Angeles, on Michigan Avenue in Chicago, in SoHo in New York City and along South Beach in Miami. The brand launch will be sustained with a multi-faceted national advertising campaign throughout 2013.

 

Original source: Company Release

Expert analysis

Anheuser-Busch Companies, Inc. - Strategic SWOT Analysis Review

Anheuser-Busch Companies, Inc. (Anheuser-Busch) is a leading brewer of beer. It is a producer of one of the world’s largest selling beer brands, Budweiser and Bud Light. Anheuser-Busch under the management of its parent company Anheuser-Busch InBev NV/SA and through its subsidiary, Anheuser-Busch, Inc. (ABI), produces and distributes beer under different brand names such as Budweiser, Michelob, Busch, and Natural. It also offers specialty beers, non-alcohol brews, malt liquors, specialty malt beverages and energy drinks. Anheuser-Busch owns 12 brewing facilities in the US and operates several others through breweries and strategic production contracts. It also engages into family entertainment business and owns over nine theme parks. The company is headquartered in St. Louis, Missouri, US.

Sectors: Beer & cider, Product launches

Companies: Anheuser-Busch InBev

View next/previous articles

Currently reading -

Product Launch - US: Anheuser-Busch InBev's Beck's Sapphire

There are currently no comments on this article

Be the first to comment on this article

Related research

Anheuser-Busch InBev NV/SA : Consumer Packaged Goods - Company Profile, SWOT & Financial Report

Canadean's "Anheuser-Busch InBev NV/SA : Consumer Packaged Goods - Company Profile, SWOT & Financial Report" contains in depth information and data about the company and its operations. The profile contains a company overview, key facts,major product...

Anheuser-Busch InBev NV in Alcoholic Drinks (USA)

Anheuser-Busch InBev (A-B InBev) is facing challenges in the mature US beer category by focusing on premium and craft beer. As the US Justice Department precluded A-B InBev from controlling the lucrative Modelo brands in the US, the company will push...

2012 The U.S. Beer Market

This "value set" report combines Beer in the U.S., Imported Beer and Specialty Beer and Microbrewery Markets to create the most exhaustive study of the U.S. beer market available. An $18,000+ value that is priced much lower, it scrutinizes all aspect...

Related articles

just The Preview - Constellation Brands Q1

Constellation Brands will report its first-quarter results on Tuesday (2 July). Here just-drinks takes a look at the group's highs and lows in the three months to the end of May.

UK: Global brewers unite to back beer in Britain

The world's biggest brewers have teamed up to launch a campaign in the UK that aims to get drinkers in the country to go back to beer.

EUROPE: Anheuser-Busch InBev hails Bud trademark win

European Union trade mark authorities have granted Anheuser-Busch InBev the rights to the name 'Bud'.

Read further items in this columns

The Launch Pad - Product Launches

Here's where we bring together all of the product launches covered on just-drinks.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page