Anheuser-Busch InBevs Beck’s Blue Lemon

Anheuser-Busch InBev's Beck’s Blue Lemon

Anheuser-Busch InBev's Beck's Blue Lemon

Category - Alcohol-free beer

Available - From this month

Location - UK-only

Price - GBP3.50 (US$5) for 6x27.5cl

AB InBev UK has launched a lemon variant of its alcohol-free beer Beck's Blue.

The launch of Beck's Blue Lemon follows the announcement of AB InBev's 'Global Smart Drinking Goals', which saw the brewer commit to making at least 20% of its global beer volumes low-to-no alcohol by 2020.

Beck's Blue Lemon is currently available in Sainsbury's stores and will roll out to other retailers in the coming months. 

The alcohol-free beer segment is on the rise in the UK, according to research, with female and Millennial consumers driving growth.