US: Anheuser-Busch InBev US marketing chief departs
A-B InBev is set to have a new CMO in the US
Anheuser-Busch InBev has appointed a new US chief marketing officer, as the current incumbent has decided to leave after two-and-a-half years at the company.
Jorn Socquet, currently the brewer’s marketing VP in Canada, is set to replace Paul Chibe as the group’s chief marketing officer in the US. Chibe joined the group from Wrigley in June 2011.
“Paul will continue for the next few weeks to assure a smooth transition with Jorn on important marketing initiatives, such as the Super Bowl," an A-B InBev memo sent to wholesalers and employees said, according to US advertising industry publication AdAge.
Chibe is reportedly wanting to spend more time with his wife and two children.
The executive also sat on a craft beer advisory board with A-B InBev's North America president, Luiz Edmond, and Goose Island founder John Hall.
In a statement to just-drinks, A-B InBev confirmed the switch, saying Chibe had bought "new talent to the organisation and strategies for marketing to new generations in the digital age. He contributed to our business, and we wish him all the best."
Analyst Mark Swartzberg said he regarded the change as “negative” as it “signals corporate lack of confidence in plans to improve US share trends”. But, he added: “We also consider this typical of the ‘get it done’ culture at A-B InBev”.
Socquet, who has also served as global director of Stella Artois, Beck’s and Hoegaarden, has "15 years of experience building brands and a proven track record of innovation which will be great assets for the US organisation," A-B InBev said.
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