Sapphire was launched last month

Sapphire was launched last month

Beck's Sapphire will be the official beer sponsor of Mercedes-Benz Fashion Week, Anheuser-Busch InBev has announced. 

The beer, unveiled last month, will sponsor the autumn 2013 and spring 2014 collections, the brewer said yesterday (6 February). The eight-day autumn show starts in New York City today.

“When we created Beck's Sapphire, we emphasised style,” VP of imports, crafts and speciality beers at A-B InBev Adam Oakley said. “Mercedes-Benz Fashion Week serves those consumers directly, so we see them as an ideal long-term partner.”

A-B InBev said Sapphire will be advertised throughout New York and inside the event at the city's Lincoln Center.

The beer brand featured in some of A-B InBev's Super Bowl advertising slots on Sunday.

Expert analysis

Global Beer Tax Tables, 2012

Global Beer Tax Tables, 2012

This report covers 58 markets and comprises a series of tables covering taxation base, historical excise rates, legal controls and a calculation of the total taxation burden on beer....read more