US: Anheuser-Busch InBev teams with Lance Armstrong for Michelob Ultra
By just-drinks.com editorial team | 7 October 2009
Anheuser-Busch InBev has announced the appointment of Lance Armstrong as brand ambassador for its Michelob Ultra beer brand.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Anheuser-Busch InBev has announced the appointment of Lance Armstrong as brand ambassador for its Michelob Ultra beer brand.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
GLOBAL: A-B InBev to launch Budweiser reality show
Football fans from countries taking part in this summer's FIFA World Cup in South Africa are set to take part in a Budweiser reality TV-style show, as part of Anheuser-Busch InBev's sponsorship deal for the tournament.
S AFRICA: SABMiller gatecrashes Budweiser, FIFA World Cup party
While Budweiser lager will be available in stadiums at this summer's FIFA World Cup, SABMiller has secured a deal with the football body to exclusively supply hundreds of thousands of fans at screenings.
BELGIUM: Anheuser-Busch InBev issues bond
Anheuser-Busch InBev has further improved its finances by issuing US$3.25bn in bonds.
