The brewer is defending itself against the lawsuit

The brewer is defending itself against the lawsuit

Anheuser-Busch InBev has defended its use of the phrase “hold my beer and watch this” in an ad, after a craft brewer launched legal action against the company.

Montana-based Big Sky Brewing filed a lawsuit againt A-B InBev last month, arguing that it has used the slogan since 2004 and has a trademark, the Associated Press reported. Big Sky has taken issue with three Bud Light YouTube videos that use the phrase.

The craft brewer, whose beers are sold in 24 US states, has reportedly provided photographic evidence of one of its cans, which says “hold my beer and watch this” on the back. 

However, in an emailed statement to just-drinks today (3 January), A-B InBev denied it was breaking a trademark. "These humorous Bud Light videos explore the unexpected things that could happen when you ask someone to hold your beer,” said Rob McCarthy, Bud Light's marketing VP. “There is no trademark use of the phrase 'Hold my beer and watch this', nor is there intent to create any association with Big Sky.” 

He added: “Countless other videos and jokes use the same or similar words as a punchline or hashtag."

In November, A-B InBev also went on the offensive over two separate lawsuits accusing it of deception over the origins of Beck's and Kirin, the latter of which it brews under contract in the US