US: Anheuser-Busch InBev silent on Budweiser Black Crown reports
Could Anheuser-Busch InBev's Budweiser stable be boosted by Budweiser Black Crown?
The US division of Anheuser-Busch InBev has declined to comment on local reports that it is lining up a higher-alcohol extension of its Budweiser beer brand in the country.
US wine, spirits and beer publication Shanken News reported yesterday (22 October) that Anheuser-Busch is looking to release Budweiser Black Crown in the country. While Shanken did not cite sources, it claimed that the A-B InBev unit has “recently received approval from the US Alcohol and Tobacco Tax and Trade Bureau on a proposed label” for the product.
Budweiser Black Crown is expected to have an abv of 6%, 1% higher than the Budweiser brand.
However, when contacted by just-drinks today, a spokesperson for Anheuser-Busch would not be drawn on the claims. “I have nothing for you or others on these speculative reports,” the spokesperson said.
The move would not be the first time that A-B InBev has launched a 'black' brand extension. In 2010, its UK unit released Stella Artois Black in the country. The 4.9% abv variant was launched to “complement Stella Artois 5% and Stella Artois 4%” in the UK, the company said at the time.
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