Budweiser will feature in CBSs Coachs Corner segment

Budweiser will feature in CBS's Coach's Corner segment

Anheuser-Busch InBev has signed a “multi-year” deal that will see its Budweiser brand sponsor a segment of a long-running Canadian ice-hockey TV show.

Hockey Night in Canada's Coach's Corner will feature the beer brand in advertising and content starting tomorrow (19 January), A-B InBev said yesterday. Hockey Night has aired on Canada's CBS network since the 1930s.

Financial details of the tie-up were not disclosed. 

It comes after news that A-B InBev will give exposure to two new brands - Budweiser Black Crown and Beck's Sapphire - at next month's Super Bowl. 

A-B InBev sponsors a range of sports, and last year extended its deal with Major League Baseball until 2018.