Budweiser will feature in CBSs Coachs Corner segment

Budweiser will feature in CBS's Coach's Corner segment

Anheuser-Busch InBev has signed a “multi-year” deal that will see its Budweiser brand sponsor a segment of a long-running Canadian ice-hockey TV show.

Hockey Night in Canada's Coach's Corner will feature the beer brand in advertising and content starting tomorrow (19 January), A-B InBev said yesterday. Hockey Night has aired on Canada's CBS network since the 1930s.

Financial details of the tie-up were not disclosed. 

It comes after news that A-B InBev will give exposure to two new brands - Budweiser Black Crown and Beck's Sapphire - at next month's Super Bowl. 

A-B InBev sponsors a range of sports, and last year extended its deal with Major League Baseball until 2018.

Expert analysis

Global Beer Tax Tables, 2012

Global Beer Tax Tables, 2012

This report covers 58 markets and comprises a series of tables covering taxation base, historical excise rates, legal controls and a calculation of the total taxation burden on beer....read more