Anheuser-Busch InBev is redrawing its European borders

Anheuser-Busch InBev is redrawing its European borders

Anheuser-Busch InBev has released details of a redrawing of its business units in Europe, and has confirmed the departure of the head of its UK & Ireland operations.

The brewer will pull its France, Italy and Spain operations into one unit, which will be known as Business Unit (BU) FRITS. Consequently, BU BeNeFraLux will become BU BeNeLux.

Germany, Switzerland and Austria will remain in one unit – BU GSA – having released Italy and Spain to the knew unit.

A-B InBev's remaining divisions, Russia & Ukraine and UK & Ireland, will remain the same.

Regarding personnel, the new FRITS division will be headed up by Ben Verhaert, who leads the off-trade side of the company's Belgian operations. The GSA unit will be led by Till Hedrich, the regional director for Europe & Middle East at A-B InBev International.

Finally, Inge Plochaet, who was appointed president of A-B InBev UK & Ireland in 2012, is leaving the brewer. The company declined to give further details behind Plochaet's future plans.

She will be replaced by Steve McAllister, the current president of the GISAS division. McAllister was previously divisional director for multiple off-trade in the UK & Ireland.

All the changes will take effect at the beginning of next year.