Anheuser-Busch InBev has unveiled the first TV commercial for its Budweiser brand ahead of this year's FIFA World Cup.

The spot, called Believe as One, will air around the world from 24 March, A-B InBev said today (17 March). It is one of two TV ads Budweiser has made for the Brazil tournament.

Budweiser is the sole alcohol sponsor of the World Cup and has based a global marketing campaign around it. Last month, the brewer revealed World Cup-themed aluminium Budweiser bottles, which can be seen in the new ad, that are now rolling out in all Budweiser markets.

No financial details of the campaign have been released.

The World Cup starts in Sao Paulo in June and is expected to attract an audience of 1bn.

Expert analysis

Inbev UK Ltd in Alcoholic Drinks (United Kingdom)

Inbev UK Ltd in Alcoholic Drinks (United Kingdom)

Inbev will continue to focus on premiumisation, adding value and Increasing its channel coverage over the forecast period. The company will continue to invest heavily in marketing support and new prod...read more