US: Anheuser-Busch InBev rejects 'watering down' claims
By James Wilmore | 27 February 2013
![]() |
Budweiser is among the brands A-B InBev has been accused of 'watering down', which it denies |
Anheuser-Busch InBev has strongly denied claims in lawsuits lodged in three US states that it has “watered down” its beers.
The lawsuits, filed in San Francisco, Philiadelphia and New Jersey, says the allegations are based on information from former employees and involves ten brands, including Budweiser and Michelob, the BBC reported. "Our information comes from former employees at Anheuser-Busch, who have informed us that, as a matter of corporate practice, all of their products mentioned (in the lawsuit) are watered down," lead lawyer Josh Boxer was cited as saying.
Other lawsuits are due to be lodged in Ohio and Colorado, Bloomberg reported.
However, the brewer rejected the accusations. In a statement sent to just-drinks today (27 February), Peter Kraemer, VP of brewing & supply at Anheuser-Busch, said: "The claims...are completely false, and this lawsuit is groundless. Our beers are in full compliance with all alcohol labeling laws."
The brewer spoke out last year after a magazine article suggested it had changed the recipe for Budweiser in the US.
Earlier today, A-B InBev reported a jump in full-year profits and sales, despite on-going struggles in Europe.
Expert analysis
2012 The U.S. Beer Market
This "value set" report combines Beer in the U.S., Imported Beer and Specialty Beer and Microbrewery Markets to create the most exhaustive study of the U.S. beer market available. An $18,000+ value that is priced much lower, it scrutinizes all aspects, covering state and regional markets, distribution channels, brewers and brands, imports, exports, packaging, pricing, advertising, demographics and projections. It also provides in-depth examination of the mergers, acquisitions and joint ventures reshaping the industry plus projections through 2016.
Sectors: Beer & cider
Companies: InBev
View next/previous articles
Currently reading -
US: Anheuser-Busch InBev rejects 'watering down' claims
Related research
Anheuser-Busch InBev SA/NV - SWOT, Strategy and Corporate Finance Report
Anheuser-Busch InBev SA/NV - SWOT, Strategy and Corporate Finance Report, is a source of comprehensive company data and information. The report covers the company’s structure, operation, SWOT analysis, product and service offerings, detailed financia...
Anheuser-Busch InBev NVSA (ABI) - Financial and Strategic SWOT Analysis Review
Anheuser-Busch InBev NV/SA (AB InBev) is producer and distributor of alcoholic and non alcoholic beverages. The company, along with its subsidiaries, engages in the business of brewing and sale of beer and few non-alcoholic beverages, across the worl...
Anheuser-Busch InBev NV/SA : Consumer Packaged Goods - Company Profile, SWOT & Financial Report
Canadean's "Anheuser-Busch InBev NV/SA : Consumer Packaged Goods - Company Profile, SWOT & Financial Report" contains in depth information and data about the company and its operations. The profile contains a company overview, key facts,major product...

27 Feb 2013 -










There are currently no comments on this article
Be the first to comment on this article