Anheuser-Busch InBev "regrets" Bud Light bottle message
The scroll message was part of a Bud Light marketing campaign
Anheuser-Busch InBev has said it regrets using a slogan on its Bud Light bottles in the US that suggests drinking the beer removes the word "no" from your vocabulary.
The scroll message was one of 140 used on Bud Light bottles in North America as part of the brand's 'Whatever Happens' marketing campaign. The message in full read: "The perfect beer for removing the word 'no' from your vocabulary for the night. #UpForWhatever."
The company admitted that the scroll message on the label "missed the mark", adding: "We regret it. We would never condone disrespectful or irresponsible behaviour."
In February, The Coca-Cola Co was forced to apologise over Twitter campaign in Germany that was hijacked by social media users into retweeting extracts from Mein Kampf.
The report provides a review of the mergers and acquisitions (M&As), partnering deals, and agreements entered into by companies active in the global spirits market during January....
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