VIETNAM: Anheuser-Busch InBev plans brewery build

By | 26 April 2013

A-B InBev is planning a brewery in Vietnam, it has been reported

A-B InBev is planning a brewery in Vietnam, it has been reported

Anheuser-Busch InBev is planning to build a brewery in Vietnam to capitalise on the country's fast-expanding beer market. 

The brewer confirmed to just-drinks today (26 April) that it has acquired a licence to build a brewery in Vietnam and expects the facility to be fully operational by the end of next year at the latest. 

"The decision to build a brewery in Vietnam underscores A-B InBev’s belief in the long term growth potential of the Vietnamese market," a spokesperson told just-drinks.  

A-B InBev CEO Carlos Brito was reported as telling media after the company's annual shareholder meeting earlier this week: "We think our global brands have a big appeal, especially Budweiser ... so we think it's a natural place to go after our position in China."

SABMiller and Heineken already have their own breweries in Vietnam. The country is the second-largest market by volume for Heineken's flagship lager brand. Meanwhile, rumours emerged last year that SABMiller and Heineken were separately considering taking a stake in the state-owned Saigon Beer Alcohol Beverage Corporation (Sabeco). 

Last year, Carlsberg was given the go-ahead to raise its stake in the government-controlled Hanoi Alcohol Beer and Beverage Corporation (Habeco) to 30%.

Expert analysis

Vietnam Beer Market Background Briefing

Canadean’s, Vietnam Beer Market Background Briefingprovides detailed analysis on the beer market background in Vietnam . The qualitative data in the report analyses the dynamics in Vietnam , providing marketers with the essential information to understand the Vietnamese beer market and the information to accurately identify where to compete in the future.

Sectors: Beer & cider, Emerging markets – BRIC

Companies: InBev, Heineken, SABMiller, Carlsberg

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