US: Anheuser-Busch InBev newspaper ads dismiss watering down claims
A-B InBev has rejected the claims in the lawsuits
Anheuser-Busch InBev has gone on the attack over claims that it is watering down its beers by placing full-page adverts in newspapers across the US.
The ad, which appeared in around ten national newspapers yesterday (3 March), featured a can of drinking water, with the slogan: “They must have tested one of these,”. The campaign is in response to lawsuits filed in three US states last week alleging that some of the group’s products, including Budweiser, contain less than the stated alcohol content.
Lawyers acting for the claimants say their information comes from former A-B InBev employees.
The brewer has rejected the allegations as “completely false”.
Yesterday’s ad pointed to the fact that A-B InBev has donated around 71m cans of drinking water to the American Red Cross.
The ad concluded: “The Anheuser-Busch logo is our ironclad guarantee that the beer in your hand is the best beer we know how to brew. We take no shortcuts and make no exceptions. Ever.”
In an emailed statement to just-drinks today, an A-B InBev spokesperson added: "Our employees proudly brew our beers to the highest standards, as we have for 150 years,and the recent lawsuit is groundless."
The company also flagged, via its Budweiser Twitter feed, tests by media outlets verifying the alcohol content of its beers.
MillerCoors' plans to launch a new, high-strength "golden" lager may not be surprising on one level, but the wider trend is puzzling....
Anheuser-Busch InBev (A-B InBev) is facing challenges in the mature US beer category by focusing on premium and craft beer. As the US Justice Department precluded A-B InBev from controlling the lucrat...
A-B InBev is the leading global brewer with 18% of global beer volumes, and the company is well placed to take advantage of expected volume growth in emerging markets, especially in Mexico following i...
This "value set" report combines Beer in the U.S., Imported Beer and Specialty Beer and Microbrewery Markets to create the most exhaustive study of the U.S. beer market available. An $18,000+ value th...
Asia Pacific Breweries is Heineken’s joint venture in Singapore, with a variety of brands and consumer beverages that enjoy prominence in their local markets. The venture is crucial to the firm's grow...
- Interview - Bacardi global marketing boss, whisky
- Has Coca-Cola Jumped From Frying Pan to Fire?
- Constellation grapples with glass as reality bites
- just The Preview - Carlsberg's Q2 & H1
- Focus - Heineken's H1 Performance by Region
- Diageo doubles intake for spirits start-ups scheme
- Second senior exec to depart Bacardi
- Diageo appoints head for Asia marketing unit
- Bacardi sees North America president step down
- Constellation recalls Corona over glass threat