US: Anheuser-Busch InBev, MillerCoors list beer ingredients as petition grows
The spotlight has fallen on the exact ingredients used in some of the US' top-selling beers
Anheuser-Busch InBev and MillerCoors have bowed to pressure from a US blogger and a 50,000-strong petition by revealing online the ingredients they use in their beers.
The petition, started by food blogger Vani Hari of FoodBabe.com, urged the US' two biggest brewers to disclose their "full set of ingredients online for all consumers to see”. Within 24 hours 43,000 people had signed the online appeal and the tally now tops 50,000.
In response, A-B InBev has disclosed information such as fat, carbohydrate and protein content for a host of its beers on its website www.tapintoyourbeer.com. In a statement to just-drinks, the company said: “This exceeds what is required of alcohol producers and is beyond what many other beer, wine and hard liquor producers provide. However, as American consumer needs evolve, we want to meet their expectations.”
MillerCoors initially said yesterday it would "consider" posting more information. But the brewer has now listed ingredients for eight of its beers on its Facebook page. “Our beers are regulated by the TTB and every one of our products meets all federal and state regulatory requirements,” a message said, along with the list of ingredients.
However, Hari herself responded to the Facebook post asking for a “full list” of ingredients and questioning whether MillerCoors uses corn syrup in its beers. The company replied: “The corn we use is a liquid corn brewing adjunct, but it is not high fructose corn syrup.”
Hari is regarded as an influential figure in the US food industry, having reportedly been responsible for forcing sandwich chain Subway to remove an ingredient in its bread that is also used in yoga mats.
A-B InBev said it has also invited Hari and her husband to its St Louis brewery to show how its beers are made and the ingredients it uses.
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