US: Anheuser-Busch InBev lines up Beck's label push

By | 26 June 2013

Anheuser-Busch InBev is continuing its long-standing 'Beck’s Art Labels' project as six new artists prepare to unveil original labels for the German beer in the US.

For three months, labels designed by artists including Kid Cudi and Willis Earl Beal will feature on 13.2m Beck's bottles, the brewer announced this week. They follow previous participants in the 25-year project, including Damian Hirst, Yoko Ono and M.I.A. 

“I want beer drinkers to pick up my bottle of Beck’s and be surprised,” Grammy-Award winning musician Kid Cudi said. “I want them to think, explore and express themselves with their own art.”

A video detailing the project can be viewed above.

Beck's this year launched Sapphire, a German Saphir hops Pilsner backed by a US-wide marketing push.

Expert analysis

Global Beer Tax Tables, 2012

This report covers 58 markets and comprises a series of tables covering taxation base, historical excise rates, legal controls and a calculation of the total taxation burden on beer.

Sectors: Beer & cider, Marketing – advertising & promotions

Companies: Anheuser-Busch InBev

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