Anheuser-Busch InBev has lined up the first advertising campaign in the UK for the Budweiser beer brand since InBev's acquisition of Anheuser-Busch last year.

The company's unit in the country said yesterday (24 August) that the push, entitled 'Good Times … They're Out There', represents the brand's biggest press and outdoor campaign in the UK.

The nine-week run will be present in around 2,000 sites in the UK, focusing on out-of-home consumption of the brand. The activity will be supported with press ads, large scale projections, university-targeted activity, domination of two London Underground stations and animated digital formats.

'Good Times …They're Out There' cover wraps and inserts will be in free daily newspapers on Thursday and Friday nights for the duration of the campaign, while specialist formats will also appear in Time Out, Shortlist, Empire and Total Film magazines.

Financial details behind the campaign were not disclosed.