US: Anheuser-Busch InBev in legal dispute over "bow tie" trademark
A-B InBev claims the words "bow tie" reflects its Budweiser trademark
Anheuser-Busch InBev has spoken out over a trademark dispute with San Antonio Winery involving its Budweiser brand.
The case centres around A-B InBev's claim that the Los Angeles-based winery's Bow Tie brand, the use of the words, and a bow tie image, could lead to "consumer confusion" with its Budweiser brand mark, featured on the neck of bottles.
However, after legal action from the brewer, San Antonio has reportedly filed a separate complaint against A-B InBev arguing that its use of the words is not a copyright infringement and does not constitute "unfair competition".
An A-B InBev spokesperson told just-drinks: "We invest heavily in our trademarks, which are valuable representations of our products and our company, and we work to protect them from use by others.
"In this case, we believe we have the right to use the words “Bow Tie” in connection with beer as it reflects our iconic Budweiser trademark."
Nobody from San Antonio Winery was available for comment.
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It would appear that either Anheuser-Busch InBev doesn't have the stomach for a courtroom battle with the US Department of Justice - would anyone? - or it has had 'a bit of a chat' with the department...
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