US: Anheuser-Busch InBev in Budweiser ‘drive’ campaign

By just-drinks.com editorial team | 22 May 2009

Anheuser-Busch InBev has teamed up with Nascar driver Richard Petty for a 'Budweiser responsibility' campaign aimed at reminding fans to use a designated driver when drinking.

The campaign launches nationwide this week in time for Sunday's Nascar race in Charlotte.

"We're very excited to work with Anheuser-Busch to help make sure everyone gets home safely on race day and anytime their activities include alcohol," said Petty.

The campaign materials read, "Designated Drivers...Preferred By Kings Everywhere," and include the text, "The King of the Road and the King of Beers remind you to choose a designated driver. Two out of three American adults have been or used a designated driver. Thanks for making sure everyone gets home safely."

The campaign materials include print ad, outdoor board, T-shirt and sign-making materials. Budweiser's 600 wholesalers nationwide will use these materials locally in their markets at retailer locations, racing venues, in publications and through other promotional race-related outlets.

Sectors: Beer & cider

Companies: Anheuser-Busch, InBev