US: Anheuser-Busch InBev hits out at Budweiser role in Hollywood film
A-B InBev is unhappy with the use of Budweiser in the film
Anheuser-Busch InBev has said it is “disappointed” that Budweiser has been used in a new Hollywood film featuring an alcoholic lead character, and noted that it had “no knowledge” the brand would be used.
Actor Denzel Washington, who plays the lead in Flight, is reportedly seen drinking beer and vodka throughout the film, which was released in the US on Friday. At one point, he is shown drinking Budweiser while driving, according to the Hollywood Reporter.
In a statement to just-drinks today (6 November), Rob McCarthy, Budweiser's VP said: “Anheuser-Busch had no knowledge of the use or portrayal of Budweiser during production or post-production of the Paramount film, Flight, and was never contacted by the studio.
He added: “We would never condone the misuse of our products, and have a long history of promoting responsible drinking and preventing drunk driving.
“It is disappointing that Image Movers, the production company, and Paramount chose to use one of our brands in this manner.”
An A-B InBev spokesperson said the company has asked Paramount to “obscure the Budweiser trademark in current digital copies of the movie and on all subsequent adaptations of the film”.
Meanwhile, Heineken has experienced varying degrees of publicity for its commerical tie-up with the new James Bond film, Skyfall.
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