US: Anheuser-Busch InBev hits out at Budweiser role in Hollywood film

By | 6 November 2012

A-B InBev is unhappy with the use of Budweiser in the film

A-B InBev is unhappy with the use of Budweiser in the film

Anheuser-Busch InBev has said it is “disappointed” that Budweiser has been used in a new Hollywood film featuring an alcoholic lead character, and noted that it had “no knowledge” the brand would be used.

Actor Denzel Washington, who plays the lead in Flight, is reportedly seen drinking beer and vodka throughout the film, which was released in the US on Friday. At one point, he is shown drinking Budweiser while driving, according to the Hollywood Reporter. 

In a statement to just-drinks today (6 November), Rob McCarthy, Budweiser's VP said: “Anheuser-Busch had no knowledge of the use or portrayal of Budweiser during production or post-production of the Paramount film, Flight, and was never contacted by the studio. 

He added: “We would never condone the misuse of our products, and have a long history of promoting responsible drinking and preventing drunk driving. 

“It is disappointing that Image Movers, the production company, and Paramount chose to use one of our brands in this manner.” 

An A-B InBev spokesperson said the company has asked Paramount to “obscure the Budweiser trademark in current digital copies of the movie and on all subsequent adaptations of the film”. 

Washington is also reportedly seen drinking other products in the film, including Stolichnaya vodka. US distributors William Grant & Sons has yet to reply to a request for comment.

Meanwhile, Heineken has experienced varying degrees of publicity for its commerical tie-up with the new James Bond film, Skyfall

Sectors: Beer & cider, Marketing – advertising & promotions

Companies: InBev, Heineken, Stolichnaya, William Grant

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