EUROPE: Anheuser-Busch InBev hails Bud trademark win

By | 27 June 2013

A-B InBev is fighting for the Budweiser name

A-B InBev is fighting for the Budweiser name

European Union trade mark authorities have granted Anheuser-Busch InBev the rights to the name 'Bud'.

The decision, by the Office for Harmonization in the Internal Market, gives A-B InBev ownership of the Bud trademark across the EU, the company said yesterday (26 June). “While we have national rights for 'Bud' and 'Budweiser' in many European Union member states, it fills in the remaining gaps,” an A-B InBev spokesperson said.

The move is the latest in A-B InBev's decades-long fight with Czech rival Budejovicky Budvar over the trademark, which in January saw a EU court reject Budvar's appeal against InBev's right to use 'Bud' in four countries.  

More countries are covered by Bud or Budweiser trademark registrations than at any point in the 137-year history of the brand, the A-B InBev spokesperson said.

Expert analysis

2013 The Multiple Beverage Marketplace in the U.S.

Put the Whole U.S. Market in Perspective. This comprehensive report covers the entire U.S. commercial beverage industry and includes data on retail and wholesale sales as well as volume, growth and per capita consumption. It also offers key trends and statistics across eleven beverage types, discusses new products and contains projections by category through 2017. Includes value-added bottled water trends.

Sectors: Beer & cider, Legislation

Companies: InBev, Budvar

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