US: Anheuser-Busch InBev gets green light for dark lager variants
A-B InBev is showing a growing interest in more specialised niche lager styles
Anheuser-Busch InBev looks set to launch new stronger 'black' variants of five of its established lager brands in the US.
The brewer has received approval for the new products, according to filings with the US Alcohol and Tobacco Tax and Trade Bureau, a division of the Treasury deparment. All the products are 6% abv.
The five variants are:
- Budweiser Black Crown - a "golden amber lager"
- Beck's Black Jewel - containing Liberty hops and boasting a "smooth finish"
- Michelob Black Bock - a "German-style dark lager"
- Busch Black Light Lager - "extra ice-brewed"
- Rolling Rock Black Rock - an "extra dark" lager
However, A-B InBev was today refusing to comment on the approvals it has received.
It is not the first time this year the brewer has signalled its growing interest in the more niche craft brewing sector. Last month the company launched a sampler-pack of 5.5% and 6% abv craft variants of Budweiser, following a summer-long initiative, Project 12, launched in July.
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