AUSTRIA: Anheuser-Busch InBev gets Bud injunction lifted
Anheuser-Busch InBev sees precedent in Austrian Bud ruling
A court in Vienna has officially eliminated a 12-year-old injunction against A-B InBev using the term 'American Bud' to describe its beers in the country. It means that the US Budweiser brewer has won the latest round of its long-running trademark battle with Czech brewer Budejovický Budvar, which also brews beer named Budweiser.
"We are very pleased with the decisions of both the Austrian Supreme Court and the Vienna trial court," said a spokesperson for A-B InBev today (27 October). "Not only do these positive rulings set a favorable precedent, they also open up the Austrian market to A-B InBev’s use of the Bud trademark in Austria."
It is two years since the European Court of Justice (ECJ) ruled that Budejovicky Budvar does not have an exclusive rights to the name "Bud" in Austria. The Court rejected Budvar's defence that a 1976 trade agreement between Austria and Czechoslovakia enshrined its exclusive right to the term 'Bud'.
Earlier this year, and in a separate case, the ECJ continued in the same vein by saying that the EU General Court was wrong when, in 2008, it blocked A-B InBev from securing trademark rights on 'Bud' in all 27 EU member states.
Anheuser-Busch InBev has squeezed Heineken out of the Dominican Republic via its deal to gain control of the country's largest brewer, Ceverceria Nacional Dominicana (CND)....
C&C Group has added two non-executive directors to its board as it looks to bring "international market expertise" on-board....
- Why Chinese beverages won't conquer the world
- Gin: Plymouth's from Plymouth, London's from...?
- Is “Craft” the Next Big Thing for Soft Drinks?
- Coca-Cola pressure builds as bid rumours swirl
- Petropolis Finally Moving into SABMiller's View?
- Pernod launches online Ballantine's "experiment"
- Anheuser-Busch InBev cuts jobs in US shake-up
- Diageo confirms Australia RTD abv drops
- Diageo targets Millenial women with Baileys push
- SABMiller returns to Brazil with Petropolis tie-up
- Early Signals: future scenarios that will drive consumption and product innovation over the next five years
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- Global Beer Opportunities: Beyond Standard Lager
- Global vodka insights - market forecasts, product innovation and consumer trends research
- The IWSR Forecast Report - 2014-2019 Global Review