US: Anheuser-Busch InBev extends Stella Artois Cidre launch
Click through to view A-B InBev's US packaging for Stella Artois Cidre
Anheuser-Busch InBev is to launch its Stella Artois cider brand in the US as demand in the category continues to rise.
Stella Artois Cidre will go on sale to retailers in 26 states from 13 May, A-B InBev said today (7 May). More states may be added next year, the company said.
A company spokesperson said the brand offers an alternative to white wine. “Stella Artois Cidre is very different from sweeter, domestic US ciders,” the spokesperson said. “It has the potential to change people’s perceptions of cider here.”
Hard cider is enjoying strong growth in the US. Figures last month showed that on-trade sales leapt by 70% in the first quarter of the year.
Anheuser-Busch InBev (A-B InBev) is facing challenges in the mature US beer category by focusing on premium and craft beer. As the US Justice Department precluded A-B InBev from controlling the lucrat...
A-B InBev is the leading global brewer with 18% of global beer volumes, and the company is well placed to take advantage of expected volume growth in emerging markets, especially in Mexico following i...
InBev Italia’s strategy for the forecast period will be to continue its occasion-based marketing, and to promote its products. The company will concentrate its efforts on meeting consumers’ expectatio...
Inbev will continue to focus on premiumisation, adding value and Increasing its channel coverage over the forecast period. The company will continue to invest heavily in marketing support and new prod...
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