UK: Anheuser-Busch InBev extends O2 beer deal
By just-drinks.com editorial team | 22 December 2010
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Anheuser-Busch InBev to supply O2's beer for next six years |
Anheuser-Busch InBev has extended its deal as the exclusive beer supplier to the O2 arena in London, UK.
Anheuser-Busch InBev will continue to be the exclusive beer partner at the O2 for the next six years after signing a deal with venue operator AEG Europe. The Budweiser and Stella Artois brewer has been the exclusive beer supplier at O2 events since 2008.
The O2 has around 7.5m visitors annually for a wide range of shows, from international tennis tournaments to music concerts. Anheuser-Busch InBev's UK president, Stuart MacFarlane, said the deal is "very exciting".
Sectors: Beer & cider, Marketing – advertising & promotions, The on-trade
Companies: Anheuser-Busch InBev
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