US: Anheuser-Busch InBev extends baseball sponsorship to 2018
Budweiser will remain the official beer of MLB until at least 2018
Anheuser-Busch InBev has announced a six-year extension to its long-running deal as official sponsor of Major League Baseball (MLB).
Under the deal, Budweiser will remain as the official beer of MLB and have exclusive rights on using MLB marks and logos. For the first time, A-B InBev will also sponsor the league's new single-elimination Wild Card games.
A-B InBev has partnered with MLB for the past 33 years.
“MLB has a broad and growing fan base and our partnership gives Budweiser a presence with a large and loyal audience of adult beer drinkers,” said Blaise D’Sylva, A-B InBev's vice president of media, sports and entertainment marketing.
Financial details of the deal were not disclosed.
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