US: Anheuser-Busch InBev expands Goose Island footprint
A-B InBev said Goose Island brewers will oversee production
Anheuser-Busch InBev is to expand distribution of four Goose Island beers across the US.
Honker's Ale, India Pale Ale, 312 Urban Wheat Ale and a rotating selection of seasonal ales are now available on draught "nation-wide", it was announced last week. The beers will then go on sale in bottles this spring, the A-B InBev-owned brewer said.
Production will take place at A-B InBev's Fort Collins and Baldwinsville plants to meet expected demand. At the same time, capacity for barrel-aged and speciality beers will be expanded at Goose's Chicago facilities.
"As a native Chicago line of brands, the national launch will bring one of the Windy City's most acclaimed creations to consumers across the country," Andy Goeler, Goose Island CEO & president, said. Goeler is also A-B InBev's import, craft and specialty VP.
Brewers for Goose Island, which was sold for US$38.8m to A-B InBev in March 2011, will oversee production at the A-B InBev facilities, the company said.
Anheuser-Busch InBev (A-B InBev) is facing challenges in the mature US beer category by focusing on premium and craft beer. As the US Justice Department precluded A-B InBev from controlling the lucrat...
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