Bud Light Platinum was launched in the US last year

Bud Light Platinum was launched in the US last year

Anheuser-Busch InBev has launched its Bud Light Platinum in Canada, the brand's first foray outside the US.

A-B InBev's Canadian unit Labatt Breweries will handle distribution of the 6% beer, launched in the US last year, Labatt said yesterday (6 February). The brewer said Platinum will “shape a new category of premium beer in Canada”.

Platinum follows fellow Bud Light extensions Bud Light Lime and Bud Light Lime Mojito into the Canadian market, Labatt said.

Expert analysis

Global Beer Tax Tables, 2012

Global Beer Tax Tables, 2012

This report covers 58 markets and comprises a series of tables covering taxation base, historical excise rates, legal controls and a calculation of the total taxation burden on beer....read more