Anheuser-Busch InBev and The Coca-Cola Co are among FIFAs sponsors

Anheuser-Busch InBev and The Coca-Cola Co are among FIFA's sponsors

Anheuser-Busch InBev and The Coca-Cola Co have joined other FIFA sponsors in penning an open letter to the association, calling for "independent oversight" of its reforms. 

In October, FIFA president Sepp Blatter was suspended following corruption allegations. Just before the announcement, sponsors called for the head of the football organisation to step down.

In an open letter, published yesterday, sponsors, including A-B InBev and Coca-Cola, said they wanted to "see FIFA effectively resume its mission of developing the great sport of football around the world".

Sponsors said there was a need for cultural change within the organisation. "Transparency, accountability, respect for human rights, integrity, leadership and gender equality," are crucial to the future of FIFA, said the letter. 

According to the BBC, sponsors were initially promised places on the FIFA reform committee but they were later only offered seats on an advisory board. 

"We are aware of the positive work that the reform committee has been doing on governance reform, but we still believe any reforms should be subject to independent oversight," said the sponsors. " It has also become clear to us that such independent oversight needs to run long-term through the implementation and evolution of the reform process."

The letter warned that action taken in this first round of reform proposals would set the tone, going forward.

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