Anheuser-Busch InBev, Coca-Cola Co call for "independent oversight" at FIFA
Anheuser-Busch InBev and The Coca-Cola Co are among FIFA's sponsors
In October, FIFA president Sepp Blatter was suspended following corruption allegations. Just before the announcement, sponsors called for the head of the football organisation to step down.
In an open letter, published yesterday, sponsors, including A-B InBev and Coca-Cola, said they wanted to "see FIFA effectively resume its mission of developing the great sport of football around the world".
Sponsors said there was a need for cultural change within the organisation. "Transparency, accountability, respect for human rights, integrity, leadership and gender equality," are crucial to the future of FIFA, said the letter.
According to the BBC, sponsors were initially promised places on the FIFA reform committee but they were later only offered seats on an advisory board.
"We are aware of the positive work that the reform committee has been doing on governance reform, but we still believe any reforms should be subject to independent oversight," said the sponsors. " It has also become clear to us that such independent oversight needs to run long-term through the implementation and evolution of the reform process."
The letter warned that action taken in this first round of reform proposals would set the tone, going forward.
Anheuser-Busch InBev NV has an extensive strategic policy having just bought the American company SABMiller in 2015....
Anheuser-Busch InBev’s top domestic priorities in 2016 are to expand its premium beer offerings whilst elevating consumer sentiment towards core brands....
Coca-Cola Co saw its share of the global HW soft drinks slip between 2009 and 2014, primarily due to its dependence on BFY reduced sugar carbonates....
The report provides a review of the mergers and acquisitions (M&As), partnering deals, and agreements entered into by companies active in the global spirits market during January....
- The end is nigh for Global Travel Retail - Comment
- Five ways small brands can beat big players
- Interview, Bulldog Gin founder Anshuman Vohra
- Pernod Ricard's Q1 results - Preview
- Pernod Ricard Q1 2017 results by region, brand
- Diageo most at risk to Thai alcohol ban - analyst
- Jobs at new India hub won't affect staff - Diageo
- Stumbling UK Pound prompts Conviviality price hike
- US craft spirits could be as big as craft beer
- AB InBev fund ZX Ventures buys homebrew co
- Global gin insights - market forecasts, product innovation and consumer trends
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global rum insights - market forecasts, product innovation and consumer trends
- Global Wine Market 2016-2020
- Global RTD insights - market forecasts, product innovation and consumer trends