US: Anheuser-Busch InBev CEO confident of reviving Bud
A-B InBev CEO gives rare interview
The CEO of Anheuser-Busch InBev has said that he is confident of returning the Budweiser brand to growth on the US beer market, according to a report.
In a rare interview, Carlos Brito told the Wall Street Journal that he does not believe that mega-brands like Budweiser are in long-term decline in the US.
Brito said that the Bud brand as a whole, including new creations such as Bud Light, grew market share in 2009.
High unemployment linked to economic recession has tipped a previosuly stagnant US beer market into decline over the last couple of years. Major brands like Budweiser have fared worse, faced with steeper competition from small-volume craft beer and a growing number of imported beers.
To read the full Brito interview, click here.
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