UK: Anheuser-Busch InBev brings Lowenbrau back to UK
Anheuser-Busch InBev will roll out Lowenbrau to the UK on-trade next month
Anheuser-Busch InBev has lined up the return of its Löwenbräu beer brand to the UK after an absence of three years.
The brewer's UK arm, which pulled the brand in 2008, confirmed earlier today (26 July) that Löwenbräu will be available exclusively on draught in the on-trade from mid-August. The re-release will be backed by the availability of branded fonts, glassware and point of sale items. The 5% abv beer is still produced in Munich in Germany.
When contacted by just-drinks today, a spokesperson for A-B InBev UK said: “A-B InBev is a portfolio brewer and at varying times we choose to focus on brands in line with consumer and market trends. After more than ten years in the UK market, Löwenbräu was withdrawn in 2008 as it was not a focus for portfolio growth.
“The growing trend and consumer appetite for world lagers gives us the opportunity to re-introduce Löwenbräu to the UK market.”
The spokesperson added that there are “no plans” for an off-trade launch of the brand.
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