A-B InBev has come under the microscope around its marketing of Becks

A-B InBev has come under the microscope around its marketing of Beck's

Anheuser-Busch InBev has called two US lawsuits accusing it of deception over the origins of Beck's and Kirin as “frivolous”. 

In one case, two Miami residents have accused the brewer of confusing consumers through its packaging into thinking Kirin is imported from Japan and brewed with Japanese ingredients. However, the brand, owned by Japan's Kirin Holdings, is brewed by A-B InBev under contract in the US. 

Earlier this month, A-B InBev was hit with a similar lawsuit over Beck's. A Florida man claimed the company is using terms including “Originated in Germany” on the brand's label to charge a higher price, the St Louis Business Journal reported

But in a statement to just-drinks late yesterday (31 October), an A-B InBev spokesperson said: “These are frivolous lawsuits with no basis, and each has been filed by the same law firm in Florida.

“We have been meticulously loyal to both Kirin and Beck’s origins, including Beck’s strict adherence to Reinheitsgebot (German Purity Law). We are proud to employ our American brewmasters to brew Beck’s and Kirin to the same standards of where they originated."

“We have been transparent with consumers on the United States brewing, as each beer indicates they are a product of the USA on the primary packaging." 

Yesterday, A-B InBev reported a single-digit rise in year-to-date global net profits and sales