US: Anheuser-Busch InBev, Big Sky Brewing settle legal dispute
The brewer has removed the ads, but has not ruled out using the "concept" again
Anheuser-Busch InBev has removed a series of YouTube ads for its Bud Light brand after a craft brewer filed a lawsuit against the Budweiser producer.
Montana-based Big Sky Brewing launched legal action against A-B InBev last month, arguing that it has used the slogan - 'hold my beer and watch this' - since 2004 and has a trademark. The Bud Light spots featured "unexpected" things that can happen when asking someone to "hold my beer".
Big Sky dropped its legal action this week after A-B InBev removed the content, but there was no financial settlement, an A-B InBev spokesperson confirmed.
The Budweiser previously argued there was no trademark on the phrase "hold my beer and watch this". The spokesperson said the "concept" could be used again.
Neal Leathers, Big Sky Brewing's president, told the Associated Press: "We've always thought we were on very firm legal ground here, but the last thing you need is a lawsuit dragging on and on, and taking us away from brewing beer."
- Remy, dead cats and the power of China's new year
- just the Facts - Top 20 US Beers by Value, Volume
- Will Lucas Bols' IPO Bring Much-Needed Stability?
- Price drops would damage our DNA - Remy Cointreau
- Focus - Remy Cointreau's YTD Performance by Brand
- Maxxium UK head to depart for Edrington role
- Diageo speaks out over supplier contract changes
- Diageo inks UK distribution deals
- Diageo's United Spirits stays in red in YTD
- Brown-Forman appoints Jack Daniel's president
- Global RTD/RTS insights - market forecasts, product innovation and consumer trends research
- Global vodka insights - market forecasts, product innovation and consumer trends research
- Edrington Group in Spirits (World)
- Global Consumer Trends and Key Consumer Targets in Alcoholic Beverages
- Diageo plc (DGE) - Financial and Strategic SWOT Analysis Review