PORTUGAL: Anheuser-Busch InBev banned from using Budweiser trademark after Budejovicky Budvar court win
Budejovicky Budvar now has exclusive rights to the trademark
Czech brewer Budejovicky Budvar has claimed a new victory in its long-running trademark battle with Anheuser-Busch InBev after a Lisbon court granted it exclusive rights to the Budweiser name in Portugal.
The ruling, which ends an 11-year tussle over the trademark in Portugal, bans A-B InBev from selling beer labelled 'Budweiser'. The court also dismissed a petition from A-B InBev to cancel Budweiser trademarks owned by Budejovicky Budvar.
A spokesperson for Budejovicky Budvar said: “After so many years, this judgement finally gives us legal certainty and guarantees the exclusivity of our brand, as well as prospects for future growth of our business in this country.”
An A-B InBev spokesperson told just-drinks that the ruling “does not alter the current situation at all” as the brewer will continue to sell its beer under its 'BUD' brand in Portugal.
The court rulings included:
- Cancelling A-B InBev's trademark No. 297.665 ‘Cold Filtered Ice Draft Beer From Budweiser’, and
- Banning A-B InBev from selling beer labelled Budweiser, or with any designations similar to Budejovicky Budvar's trademarks, in Portugal
Yesterday's decision at the Court of Commerce follows another Lisbon court's rejection in December of A-B InBev's attempts to register four new trademarks for the Budweiser name.
The Portuguese case dates back to 2001, when A-B InBev attempted to register the stamps, but in 2003 the country's trademark office refused, leading to an appeal by the Budweiser brewer.
Neither company has a big share in Portugal as the beer market is dominated by Unicer's Super Bock and Sociedade Central de Cervejas' Sagres.
Late last year, Budvar lost out in its bid to register the term 'BUD' as an appellation of origin in France, but said it may appeal the decision.
In the second part of this month's management briefing, which looks at sustainability in the global brewing category, Ben Cooper reviews the commitments from several of the world's largest beer compan...
"The Future of the Spirits Market in India to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape" is the result of Canadean’s extensive market and company research. ...
The penultimate part of this month's sustainability management briefing, which focuses on the global brewing category, considers some of the more specific details of brewers' programmes in the coming ...
Beer in Asia-Pacific industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2009-13, and forecast to 2018). The profile also conta...
In the final part of this month's management briefing, which considers sustainability in the global brewing category, Ben Cooper takes a look at the delicate balancing act that is sports sponsorship....
Beer in Belgium industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2009-13, and forecast to 2018). The profile also contains d...
Whiskey is a type of distilled alcoholic beverage usually made from fermented grain mash such as barley, corn (maize), rye, and wheat....
- Pernod Ricard 's first-half results - Preview
- Pernod Ricard's H1 performance by region - Focus
- Heineken's FY performance by region - Focus
- Forget Baby Boomers at your peril - Consumer Trend
- Carlsberg's full-year performance by region
- Asahi Group lines up Grolsch, Meantime, Peroni buy
- Pernod Ricard targets US through unit, exec switch
- William Grant & Sons' Ailsa Bay - NPD
- Asahi Group to buy Grolsch, Peroni from SABMiller
- Half-year sales lift for Pernod Ricard
- Global travel retail insights - market forecasts, product innovation and consumer trends
- What Next for Beer and Brewers Following the MegaBrew Deal?
- Global Whiskey Market 2016-2020
- Emerging Drinks Industry Trends
- Global sparkling wine insights - market forecasts, product innovation and consumer trends research