GLOBAL: Anheuser-Busch InBev appoints chief sales officer, prompting exec run-around
Anheuser-Busch InBev's CEO, Carlos Brito, is handing his sales reins to a new chief sales officer
Anheuser-Busch InBev has announced the appointment of a global head of sales, resulting in a shake-up of its executive pack.
Speaking to just-drinks today (12 July), a spokesperson for the brewer confirmed that Bernardo Pinto Paiva, the current zone president for Latin America South, will move to New York to become chief sales officer. Paiva will take over the sales leadership from CEO Carlos Brito, who has included the role's responsibilities into his own on an interim basis for the past two years.
As a result of this move, A-B InBev's zone president for Central & Eastern Europe, Francisco Sá, will head to Argentina to replace Paiva. Sá has held the Central & Eastern Europe post since 2008.
The president of A-B InBev's UK operations, Stuart MacFarlane, will be moving to Moscow to replace Sá, having led the unit since 2008. Finally, MacFarlane's seat will be filled by the current VP of commercial for Western Europe, Inge Plochaet.
All four changes will take effect from 1 January next year, the spokesperson added.
I can't help but feel slightly bemused by the furore surrounding a report that Anheuser-Busch InBev paid a communications agency to change details on a Wikipedia page for one of its brands....
They've been arguing for more than 100 years, but are we in danger of reaching some sort of clarity on the Budweiser trademark dispute in Europe?...
Guangzhou Zhujiang Brewery is planning to raise up to CNY2.21bn (US$350m) via a share issue in order to expand capacity in China's growing beer market, according to local reports....
The UK arm of Anheuser-Busch InBev has defended its use of a lobbying agency to remove references to the term 'wife beater' from the Wikipedia page for its Stella Artois lager brand....
- Interview - Bacardi global marketing boss, whisky
- Has Coca-Cola Jumped From Frying Pan to Fire?
- Constellation grapples with glass as reality bites
- Focus - Heineken's H1 Performance by Region
- just The Preview - Carlsberg's Q2 & H1
- Diageo doubles intake for spirits start-ups scheme
- Second senior exec to depart Bacardi
- Diageo appoints head for Asia marketing unit
- Bacardi sees North America president step down
- Constellation recalls Corona over glass threat