US: Anheuser-Busch InBev applies for area code trademarks

By Chris Mercer | 8 July 2011

Anheuser-Busch InBev to launch local area code beers?

Anheuser-Busch InBev to launch local 'area code' beers?

Anheuser-Busch InBev has applied to trademark 14 area codes in the US, amid speculation that it is plotting to capitalise on renewed demand for local beers in the country.

A spokesperson for A-B InBev confirmed to just-drinks today (8 July) that the Budweiser brewer has applied for the trademarks, but declined to comment further. The applications concern the telephone area code prefixes for 14 cities.

Trade publications Craft Busines Daily reported that these include St Louis (314), Washington DC (202) and San Francisco (415).

Goose Island brewery, which A-B InBev bought for US$22m earlier this year, already sells a beer called 312 Urban Wheat Ale, reflecting the area code for its Chicago home.

Small-volume craft beers have consistently outperformed a lacklustre US beer market in the US recession. Budweiser sales have waned as more consumers have turned to imports and craft beers. Many in the craft beer sector believe that a desire for local brews has helped to drive sales of their niche beers. 

Sectors: Beer & cider

Companies: InBev

There are currently 2 comments on this article

Many thanks Domskie. Your comments are much appreciated.

They have also been printed off and framed in my downstairs toilet.

Kind regards

Olly Wehring
Managing editor, just-drinks.com

 

Olly Wehring said at 9:49 am, July 12, 2011

Reply to this comment

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