US: Anheuser-Busch extends Cubs’ partnership

By just-drinks.com editorial team | 4 July 2008

Anheuser-Busch has extended its marketing relationship with The Chicago Cubs through to 2013.

Under the deal, Budweiser and Bud Light will maintain their presence at Wrigley Field as well as gain naming rights to brand the club's Batter's Eye Suite in centerfield and retains its rights to the Bud Light Bleachers.

Budweiser and Bud Light will also retain their ability to use the Cubs' logo for marketing and promotional purposes, including advertising, merchandising, and point-of-sale materials at retail.

"Cubs fans are among the most loyal and passionate in all of sports, and you'd be hard pressed to find one who doesn't appreciate the impact Wrigley Field and WGN have had in shaping their love affair with the team," said Tony Ponturo, vice president of global media and sports marketing for Anheuser-Busch, Inc. "We're excited to continue on as a part of Chicago Cubs baseball."

Anheuser-Busch also extended its marketing relationship with the Cub's WGN radio station through the 2013 campaign.

"We are pleased to continue our long-standing relationship with Anheuser-Busch for the next five years," said Cubs chairman Crane Kenney. "Anheuser-Busch was our first naming rights sponsor with the Bud Light Bleachers and we look forward to seeing this partnership continue to grow."

Sectors: Beer & cider

Companies: Anheuser-Busch