Anheuser-Busch eliminates "Craft CEO" role
Goeler will oversee marketing for brands including Anheuser-Busch's Shock Top
Anheuser-Busch is moving its CEO of Craft Andy Goeler to a new role as the company shakes up its High End beer unit.
Goeler will become marketing VP for the High End division, which includes Goose Island, Blue Point and other craft brewers AB has bought since 2011. Goeler will oversee marketing for the craft brands as well as other High End brands including Stella Artois and Shock Top.
The change will see the founders and general managers at AB's craft units report directly to Felipe Szpigel, president of the High End division.
The High End unit was created in 2014 and was aimed at boosting sales of AB's craft-style brands, with a focus on "urban" consumers. The unit is based in Chicago, home of AB's first craft beer acquisition, Goose Island, in 2011.
Goeler was A-B InBev's import, craft and speciality VP before taking over as Goose Island CEO in 2012 when founder & CEO John Hall stepped down to help establish a craft beer advisory board at AB's parent company, Anheuser-Busch InBev.
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