UK: Anheuser-Busch aims for Budweiser “re-premiumisation” in UK

By just-drinks.com editorial team | 10 March 2008

Anheuser-Busch is looking to "decomoditise" its Budweiser brand in the UK with a new campaign for the beer.

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Anheuser-Busch is looking to "decomoditise" its Budweiser brand in the UK with a new campaign for the beer.

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