UK: Anglo Drinks introduces pre-mixed range

By just-drinks.com editorial team | 18 July 2008

Anglo Drinks is unveiling four pre-mixed alcoholic drinks under the brand name Crystal Camel.

Gin & Tonic, Vodka & Orange, Vodka & Tonic, and Rum & Cola have been introduced by the UK-based company to meet the growing demand for "more sophisticated and premium alternatives to the declining alcopops market", the company said today (18 July).

The drinks will be available in 250ml cans each with 6% abv. First listed as single units in selected Tesco stores nationwide from June 2008, Crystal Camel will also be sold as a four-pack in selected Aldi stores from August 2008. The company is in discussions with other retail outlets.

Andy Howe, managing director of Anglo Drinks said: "The off-trade alcoholic drinks market is moving towards convenience and away from bulk purchases. Buying a 75cl bottle of gin and a big bottle of tonic just isn't as attractive, particularly as people pull ever tighter on the purse strings. Single-serve cans mean you can offer a range of drinks to suit individual tastes."

Sectors: Spirits